Riders regroup, invade Arizona as part of push for world domination
There was, by my spider sense, only one new Rider signing this past week, but on Tuesday there was an invasion of an Arizona Coyotes NHL game by Rider Nation and the reign of a new Rider president started Monday.;
Craig Reynolds started his first day Monday as the President of the Saskatchewan Roughriders. Reynolds was in the Rider organization as Chief Financial Officer and Senior Vice-President. Reynolds said his priority was fundraising and ensuring the Riders remained the backbone of the CFL.
So far so good and then I heard an interview with Reynolds on Monday, his first day on the job, where he talked about the Riders overtaking the Toronto Maple Leafs as the second biggest selling sports brand in Canada. Last year it came out the Riders ranked third of all professional leagues in sales in Canada, trailing only the Toronto Maple Leafs and Montreal Canadiens.
On Tuesday the Riders held an event in Glendale Arizona at an Arizona Coyotes NHL game where an estimated 500 Rider fans showed up, got seats for the game and had what was described as a pre-Grey Cup party at a local establishment. This was a first for the Coyotes and they were unsure of what numbers to expect, but the numbers were more than what anyone were expecting.