By Glenn Hicks

$75,000 in airtime on offer for community group

Jan 10, 2018 | 1:00 PM

Calling all community groups and non-profits. The call for entries for Power99 FM’s Community Airtime Award is currently underway.

Applicants have until the end of January to be considered for $75,000 worth of advertising. Two such awards are made each year.

“This is such a powerful idea for any community group who wants to share the word about what they do and why they’re such a value to our community,” Power99 FM sales manager Kevin Einarson said. “We’re really excited about helping them and doing our part to give back.”

Past recipients of the Community Airtime Award have included Children’s Haven, MADD, Big Brothers Big Sisters, and Hopes Home among others. Einarson said these organizations have been able to grow and engage with the community, and boost their status and relevance thanks to the gift of radio exposure.

“What’s really neat about the award is we bring the successful applicant in and introduce them to our team of talented and creative professionals who help put together a fantastic campaign for them,” Einarson said.

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The radio station normally receives up to 20 applications for the award and a committee selects the deserving recipient from a shortlist of three who get to make a 20-minute pitch.

“There are a lot of local groups who folks may not even know exist and who do such great work behind the scenes,” Power99 FM program director Garth Kalin said. “We need to bring that work to the forefront and let people know [these groups] offer such amazing support, care, and a place to go.”

Applicants are accepted via the website: power99fm.com. Click on the slider ad at the top of the page

glenn.hicks@jpbg.ca

On Twitter:@princealbertnow