For three decades, MADD Canada’s iconic red ribbon campaign has raised awareness about the risks and consequences of impaired driving.
The project is especially important in Prince Albert where local MADD chapter president Trina Cockle said drinking and driving is still a big issue.
“We’ve lost a lot of people in our area and the surrounding area to impaired driving,” Cockle said. “As much as this is a preventative campaign, it is also our way of showing the families of the victims that they’re not forgotten and we’re going to continue to try and prevent impaired driving in memory of their loved ones.”
Cockle is encouraging residents to tie a ribbon, available at all Prince Albert Co-op locations and Trudel Autobody, on their vehicles, purses, or backpacks until the campaign ends on Jan. 1. The local MADD chapter will also hand out window decals during check stops.
“Its an extra reminder this time of year… throughout the holiday season when people are attending parties and when crashes are more likely to happen,” Cockle said.
Last year, between Dec.1 and Jan. 3, SGI reported 83 collisions involving alcohol in the province. There were 35 injuries and three deaths as a result of those accidents.
The official launch of MADD’s red ribbon campaign in Prince Albert will take place on Saturday at 2 p.m. in the Co-op food store’s café.
On Twitter: @TeenaMonteleone
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