Darren Schock revealed as the ‘Gus’ behind Gus’s Automotive

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April 20, 2017 - 12:00am
Who is Gus? The Transit advertisement revealed
Who is Gus? The Transit advertisement revealed
Darren Schock is Gus
Darren Schock is Gus
Team at Gus’s L-R Darren, Bev, Stashia, Barb & Jason
Team at Gus’s L-R Darren, Bev, Stashia, Barb & Jason
Owners Darren & Bev Schock
Owners Darren & Bev Schock
Gus’s located at 80-12th Street west PA
Gus’s located at 80-12th Street west PA

“Who is Gus?” You may have seen that question along with a picture of a man peering over the top of a brake disk on the back of a city transit bus. The transit ad for Gus’s Automotive, which ran over the past year, was inspired by customers asking that one question – “Who, is Gus?”

The guy behind that brake disk is Darren Schock, the current owner of Gus’s Automotive. He explained that even though he has worked at the business for 27 years, the business has been around since the 70’s. The original owner was named Gus and the name stuck.

Darren and his wife Bev have owned Gus’s Automotive since 2004. They grew up in the village of Canwood and bring those small-town values to work everyday. They deeply believe in the customer-first values the business has always strived to deliver.

Another of their core values is anchored in the belief that preventative vehicle maintenance is going to save money in the long run.  If you put off regular maintenance, ignore a problem hoping it will just go away you could be in for nasty surprises when you run into an unexpected breakdown and a hefty repair bill. They believe that it’s always cheaper and easier to maintain a vehicle than to repair one after a breakdown. Darren says, “You can schedule maintenance; you can’t schedule a breakdown.”

The cost of operating a vehicle should be broken down into annual costs and you can lower this number by properly maintaining all the vehicle systems following the recommended manufacturers schedule.

“When people think of vehicle maintenance their mind jumps to oil changes,” Darren said, “there’s more to maintenance.” While oil changes are certainly important, neglecting other areas of maintenance can leave drivers asking for trouble. That’s why they offer a seasonal maintenance package, which he says includes a basic oil change and a complete vehicle inspection to let their clients head out on the road with confidence.

The staff at Gus’s also wash the exterior of every vehicle they work on, which Darren says is also an important part of maintenance that’s often overlooked.

With the customer in mind, Darren signed up to be a NAPA AUTOPRO dealer, all their NAPA parts and labour come with a one-year/20,000 km warranty which is good across North America. Even out-of-town customers can drive away confident in every part on their vehicles. Furthermore, they offer a no charge new car extended warranty for up to 400,000 kilometres if they have their regular scheduled maintenance preformed at a Napa Autopro dealer.

To make life easier for their clients, Gus’s offers a shuttle service and loaner car, and gets to work on vehicles right away.  “We try to get you in and out as quickly as possible,” Darren states, “and our policy is not to replace anything until we talk to the customer so they’re in charge of their money.”

Through their affiliation with Napa Autopro Gus's Automotive has received 5 JD Power awards for highest overall customer satisfaction among service provider brands.  Also in 2009 Gus's Automotive received the Saskatchewan Better Business Bureau award recognizing outstanding ethics and integrity in business for automotive products and service.

Darren and Bev have three journeyman technicians on staff to make sure every part is installed and inspected by qualified experts. Every staff member prides themselves on honesty and friendliness, starting as soon as you walk in the door.

Their small town customer-first values is the reason Darren and Bev Schock would rather help you maintain your vehicle today than charge you a huge fee after a breakdown.

To Book an appointment call (306) 922-1822 or click here  www.gussauto.mechanicnet.com

Gus’s Automotive is located at 80 -12th St. west one block east of the E A Rawlinson Centre 

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