Toronto designer basks in glow of ‘Kate effect’ after royal wears Canadian coat
TORONTO — Bojana Sentaler is quickly learning just what it means to feel the full force of the “Kate effect.”
Barely 24 hours after the Duchess of Cambridge appeared in a coat by the Toronto-based fashion designer, the grey alpaca garment and many others from the Sentaler brand sold out online, with orders coming in from around the world.
“It was incredible,” said the 31-year-old Sentaler, whose eponymous brand features luxury outerwear. “The Kate effect, for my brand, was an instant brand awareness around the entire world.”
Kate and Prince William, along with their two young children, are currently on a week-long visit to British Columbia and Yukon. The outfits worn by the duchess have been closely tracked by royal watchers and fashion enthusiasts.