A charity has launched its annual drive aimed at combating brain injuries in the province.
The Saskatchewan Brain Injury Association held a joint fundraising meeting on Tuesday March 1, with the Saskatchewan Royal Purple Association (SRPA), whose members presented them with cheques and cash, to the tune of $3,300, to kick of their third annual Brain Love Campaign.
The SRPA are the “legs” of the charity run, aimed at promoting Brain Awareness Month said Glenda James, executive director of the Saskatchewan Brain Injury Association. She was overwhelmed by the response from members.
“This is marvellous, it was great to have a good turnout,” she said, adding, “It’s the very first day and we start off with $3,300 from all over the province and (there are) individual donations not just group donations that’s just so exciting, it shows that people really care about this issue.”
Sandi Lougheed chairman of the SRPA Charity Partnership Committee said she was proud of the members for coming out in support of the cause.
“The turnout (was) just awesome, they are here from all over the province.”
Lougheed said most of the association's members live in rural areas where access to trauma facilities may be scarce and for this reason preventing head injuries is a big objective for them.
“The real only way to guarantee you won’t have a brain injury is to prevent it in the first place…. That’s really where we come in, is to make folks aware, that some of these things that we are doing are pretty dangerous,” she explained.
This year, they are going to broaden their message to more schools in the province. Youths will be encouraged to wear helmets for one day and then raise a pledge for the cause.
“Involve the kids, they are the ones whose habits we can change… they are ones that are worth saving, so let’s get about saving them,” Lougheed said.
In the first year of the campaign they raised over $15, 000, and last year they raised almost $20,000. “This year, let’s go for $25,000 or $30,000,” Lougheed said.
At the event, James also launched the official poster for the campaign, which urged people to be vocal if they have head injuries. She also spoke about the Save Your Melon campaign that encourages youths to wear helmets.
The Saskatchewan Brain Injury Association was founded in 1986, by families of children who sustained severe brain injuries to raise awareness and provide free services for individuals and families who are living with the effects of traumatic brain injuries.
For more information on this association and or to make donation visit their website here.
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